Opel Frontera goes viral. The reason is that it doesn’t have a central screen

AS CAR MANUFACTURERS race to pack bigger screens and more sophisticated technology into their cabins, a handful of affordable models have decided to buck the trend. A Reddit user from Germany sparked a flood of comments when he posted a photo of a new Stellantis SUV that doesn’t even have an infotainment screen as standard, and his post quickly went viral.

The all-new Opel Frontera

This is the new generation of the Opel Frontera, a model that shares only the name with its robust predecessor with a ladder chassis. The new Frontera is based on a modern urban platform shared with the Citroen C3 Aircross, and the focus is on practicality and accessibility.

According to Opel’s official configurator, the entry-level trim level, dubbed the “Edition,” comes without several items that are standard on the higher-spec GS and Ultimate trims. The biggest difference is the lack of a central touchscreen.

Simple technology for a lower price

Although it lacks a central display, the most affordable Frontera still offers a 10-inch digital instrument cluster in front of the driver. Where the infotainment system normally sits, there’s a handy smartphone holder.

Equipment includes a basic radio, a microphone for voice commands and calls, and two front speakers that work by connecting your phone via Bluetooth. There’s also a USB-C port for fast charging, while the manual air conditioning is controlled via classic physical buttons on the center console.

Buyers who still want more technology can opt for additional packages. The Tech package brings a 10-inch screen, navigation and a rearview camera, the Comfort package adds heated seats and a steering wheel, while the Design package includes aesthetic touches such as a white roof and roof racks.

Base model prices

So how affordable is the basic Frontera? The Edition model with a 1.2-liter hybrid engine starts at 22,990 euros, while the electric version costs 27,990 euros. The GS package is an additional 2,000 euros more expensive. Interestingly, the Frontera is 1,200 euros cheaper in Croatia than in its “home” Germany.

The growing trend of screen-less models

Opel is not the only manufacturer going back to basics. Dacia is leading the way, offering most of its models as standard without a touchscreen. Within the Stellantis, the Citroën C3, C3 Aircross and Fiat Grande Panda follow the same philosophy.

 

Upcoming affordable electric city cars, such as the successor to the VW ID.Up and the new Renault Twingo, are also expected to use drivers’ smartphones for multimedia and navigation to keep the starting price as low as possible.

Is a screen in the car really necessary?

While many buyers like the look of large infotainment systems, some drivers prefer the ease of use of their own smartphone, which is easily updated. There is also a practical advantage: without a dominant screen, key controls such as climate control and ventilation remain physical, making them easier and safer to use while driving.

Outside of Europe, screen-less models are common in Japan, India and South America, while the situation is completely opposite in China, where buyers expect massive screens and advanced technological features in almost all vehicles.

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